Real estate investors know the power of cash flow. But what if you could add another income stream,

one that is simple, scalable, and recession-resistant?

On today's show, we welcome Greg Moore, a Wall Street Journal bestselling author and founder

of franchise Maven, where he helps investors

create predictable cash flow through recession-resistant service businesses. Using his 10 operator rule,

Greg has guided over 260 investors in acquiring management-run companies, helping entrepreneurs diversify

income and accelerate financial freedom. Welcome to the show, Greg. Gino, thank you for having me today. It's an honor. Franchising. How did you get into the franchising business? Well, Gino, we're going to have to go back into the way, way back machine there. And I'll keep it short. We all at 16, back when I was 16, we all got a job somewhere. And most of the time for us, it was fast food and mine just happened to be Taco Bell. I think I knew the owners of their hiring at the time. But as it turned out, and I started moving up on the Taco Bell world, I found out I was working for a master franchisor for Taco Bell. A name was Kathy, and she owned 50 Taco Bells throughout the Sacramento, California area. Never heard the word franchising before.

Never knew it existed, but it was really fun, enjoyable time. So fast forward 30 years later,

15 years as a restaurant manager, 15 years as a microelectronic circuit engineer,

owned a few businesses as well while I was doing that. But I got out of all that and decided,

you know what? I don't have the

latest, greatest idea. And I ran dry cleaners with a friend of mine. And that was a challenge because

it was privately owned. So, you know, we didn't have anybody to call or talk to if we needed

information on it. So I went out and with the helpful franchise consultant, I found a great franchise

to get into. And then I decided I really liked what

that franchise consultant was doing so I said teach me what you do I like that you get up

you get to work from home and work with wonderful people all over the US so got

into franchise consulting about 12 years ago and haven't looked back since why did it

take you so long to get into the franchise business because it seems like you

were doing it for 15 years then you stopped and then you went into your own private business. Did you see that private business didn't have the systems and the processes? And you're like, I can't figure this out of my own. I need help. Oh, yeah. Me and the other engineer that we were, doing that we had a, see, I had a couple rental properties at the time.

And then we had, me and the other guy, we had storage units. Storage units pretty simple. Not too many things you got to know about that. You just get people to put their stuff in there and you're good to go. And we also got a dry cleaners. And we were thinking, where do we get supplies from? Once that guy sold it to us, he was gone. He was out of there, like, I'm gone.

And we're like, where do we get supplies?

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