The Woman Who Reinvented the Bra ft. Bree McKeen

Token CEO

Lemonada Media

Business, Management

4.2 • 4K Ratings

🗓️ 16 June 2025

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of WORK, Erika talks to Bree McKeen, founder of Evelyn & Bobbie, about what it really takes to rebuild a product from scratch—and why the bra industry was overdue for a total reset. They get into the science behind better support, the lies women have been told about comfort, and what happens when you stop following the playbook and build your own. It’s a conversation about innovation, scale, and why real R&D is anything but soft.

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Transcript

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0:00.0	Lemonada.
0:05.8	All right, so we have a special episode.
0:07.9	The reason this episode is special is that we're talking about boobs and who does not
0:11.8	love to talk about boobs.
0:13.0	You either have boobs and you love them.
0:14.5	You either have boobs and you hate them.
0:15.9	Somebody you love has boobs.
0:17.3	You wish you had boobs.
0:18.7	You've got too much boobs, too little boobs.
0:20.6	Boobes are everything. And the reason it's a special episode. has boobs, you wish you had boobs, you've got too much boobs, two little boobs, boobs are
0:20.9	everything. And the reason it's a special episode is we have the founder and CEO of Evelyn and
0:28.4	Bobby, which is an awesome company based in Portland, Oregon. She makes bras, she makes panties,
0:35.3	she makes underwear, and she has six patents and is the first person, let alone woman, to create revolutions in the bra industry in over 100 years.
0:45.4	So Brie is amazing. She explains why she's obsessed with products. She talks about her journey from being in finance and investing to becoming a magnate in the consumer product
0:56.1	space. And she talks about why no one is caring about comfort and support for women and how
1:02.7	her company is endeavoring to do so. So big shout out to Bree. Thank you for listening to this
1:08.0	episode and enjoy your boobs.
1:19.6	Now, Thank you for listening to this episode and enjoy your boobs. Okay, I'm going to have you introduce yourself.
1:21.9	All right.
1:22.2	I'm Bree McKean, and I'm the founder and CEO of Evelyn and Bobby.
1:26.4	And how did the name Evelyn and Bobby come to be?
1:29.8	Evelyn was my maternal grandmother.
	...

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