So to really be in tune with your employees, to understand that, you know, this is a new workplace.

And so some of those old norms, what we call in the book the zero sum workplace, then it's not

relevant. It's relevant today. There's a new generation of talent who are fast becoming the

majority talent. They have different expectations. And we know what to do. We know what good

management feels like. So really, my big advice is to listen to them what to do. We know what good management feels like. So really,

my big advice is to listen to them, to respect them, to let them know that you've heard through

your actions, not perform them through your actions. Step into the world of success with your

brand amplified, the ultimate podcast designed to unravel the intricacies

of thriving businesses. I'm your host, Onica Jackson, and I'm on a mission to uncover

the stories, strategies, and secrets that have propelled entrepreneurs and business leaders to success.

I am so thrilled to have Dr. Angela Jackson here. Love the last name, of course, and you're the founder of Future Forward Strategies. You also are a lecturer at Harvard Graduate School of Education. A woman after my own heart, I am not just a branding, marketing,

comms person. I teach grad school at University of Southern California. And I'm very interested in

the state of education and the workforce because there are so many layers of intricacy on top of the layers that are already there.

When we think about the economy, when we think about the advent of AI technology and all of that,

but first, of course, we want to get into, you know, the people aspect and what we really need to know,

like the core things that are in every business and always will be, no matter what else is going on. So thank you for being here. Oh, thank you so much for having me. This is something I think about all day, every day, and I love that you are at USC. I feel like, you know, you and I have a real unique vantage point on this because we're experiencing

the world of work, but we're also like teaching the next generation about this and learning

from them too. And so those are types of insights that I bring to my work, my research and

conversations. What was it that got you interested in pursuing this line of work in the first

place? People always ask me that

story. It really started, I was working at this job, Nokia, and I was working internationally

building new businesses domestically and internationally. And I was like that movie up in the air,

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