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eBay, things people love. Welcome to the Who What Wear Podcast, your direct line, to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the ever-evolving world of fashion.

Today on the show, Who What Wear Beauty Director Aaron Johns is chatting with the founder of Violet F. Air, Violet Surrah.

I was lucky enough to interview Violet for an episode of Second Life,

where we talked about her evolution as a makeup artist

and how she built her eponymous brand.

We'll put the link to that episode in the show notes if you want to listen.

At the time, she also spoke about the struggle

of finding retail partners who understood her unique vision. Well, luckily for us, that struggle

didn't last long because she's here today to talk about the brand's exciting launch in over

190 Sephora stores across North America.

She joins Erin to talk about bringing her democratic approach to French Girl Beauty to new customers through this pivotal retail expansion.

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