Welcome to the Who What Wear podcast, your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the ever-evolving world of fashion. I'm Who What Wear, editor-in-chief,

Cat Collings, and today I'm chatting with the author of the popular substack Five Things You Should

Buy, Becky Malinsky. Becky is a seasoned fashion editor and market director who spent

seven years at the Wall Street Journal. In 2022, after seeing how much fashion and work

attire had changed from the pandemic, Becky saw a need and knew she could fill it. So she

quit her job and started her own business, offering executive and professional styling,

consulting, trend reporting, and more. At the same time, she launched her substack, which provides

insightful, straightforward advice,

and fashion analysis. And now she has over 65,000 subscribers. What I love about Becky's point of

view is that she knows her stuff. Instead of showing you the top 75 t-shirts, she wants to show

you how to style the single best t-shirt 75 ways. Becky's here to talk

about the pieces she's most excited to style this winter and her exciting collaboration with Alex

Mill, which drops today. It's all coming up on who, what, where. Becky, thank you so much for coming to the show today.

Thank you for having me.

I'm so excited to talk with you.

Your substack is one of my favorites to read, and there's a lot to dive into.

So you do many things. You're a veteran fashion editor, a

stylist, brand strategist, a trend forecaster, and you're the author of the popular substack

that I just mentioned called Five Things You Should Buy. So you work at the intersection of all

these facets of the industry and I'm curious how you first fell in love with fashion and got started on this

path. I don't remember a time that I was not opinionated about fashion. And I think my mother

would tell you the same thing. I think since I could have an opinion and voice an opinion,

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