Welcome to the Who What Wear podcast, your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the ever-evolving world of fashion. I'm Who Outwears

co-founder and chief content officer Hillary Kerr, and today I'm passing the mic to Senior

Fashion Editor Anna Laplaca to chat with the brilliant fashion designer Amelia Wickssted.

Although originally from New Zealand, Amelia established her brand in London in 2008,

and her label has since become synonymous with modern femininity. In today's episode,

Amelia shares how being raised by a designer, spending time in Milan, and working in retail all

influenced her unique design process. She also

gets into the specific elements that make an Amelia Wicksdale piece so recognizable in how she uses

other artists as muses. It's so nice to see you again.

I know, you too, but in a different way.

Digitally this time. Yes. Exactly.

So I was lucky enough to get to join you in your hometown of Auckland last month for a very

special story that I was writing about your custom designs for the Air New Zealand uniforms.

And we spoke about your Kiwi roots and how you moved from Auckland to Milan at the age of 14 with your mother, who is also

an artist and a designer. Yes. So I'd love to start out if you can share a bit about your

upbringing and how you first formed your relationship with fashion. Absolutely. So born and raised

in New Zealand, as you said.

And my mother, she was 24 at the time. She decided to go to tech to study to be a pattern maker

and to sew clothing and essentially be a designer that was the same year that I was born.

So that's all I've really ever known. It was always just my mom and I in

Auckland. And so I saw her business grow from its birth and I got to understand and witness things

that became incredibly inspiring without me even realizing. So every day after school,

...