The Who What Wear Podcast: Christos Garkinos, the "Robin Hood of Fashion," on Revolutionizing the Luxury Resale Market and Which Vintage Pieces to Buy Now
Second Life
Second Life
4.7 • 3K Ratings
🗓️ 28 May 2025
⏱️ 23 minutes
🧾️ Download transcript
Summary
Christos Garkinos, the self-proclaimed "Robin Hood of fashion," joins Who What Wear Market Director Bobby Schuessler to unpack his winding career, from growing up working in his family's Greek restaurant to becoming a reality TV personality and pioneering the world of luxury resale. Garkinos grew up infatuated with the Home Shopping Network, and after stints at big corporations like Clorox and Disney, he began to forge his own path in the resale market. He opened a store, starred in Bravo's Dukes of Melrose, joined HSN as a host, and then ultimately found his niche selling his curated goods on Instagram Live during the COVID-19 pandemic. In this episode, Garkinos discusses how he turned his pandemic project into Covet by Christos, an Instagram shopping network that now airs seven days a week. Plus, he shares which vintage items are trending and what brands are the most valuable to collect right now.
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Transcript
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| 0:00.0 | Welcome to the Who What Wear Podcast, your direct line to the designers, stylists, beauty experts, editors, and tastemakers who are shaping the ever-evolving world of fashion. |
| 0:20.5 | I'm Who-It-Ware shopping director, Bobby Shving world of fashion. I'm Who What Wears Shopping |
| 0:21.8 | Director Bobby Shessler, and today I'm chatting with the founder of the luxury live shopping |
| 0:26.4 | network covet by Christos, Christos Garcinos. Christos has been an established name in the fashion |
| 0:32.1 | game for decades now, with an incredible story from starring in a reality show on Bravo to being an on-air |
| 0:38.6 | personality on the home shopping network. But he really hit his stride in 2020 when he founded |
| 0:44.5 | Covet by Christos, a series of Instagram live shows where he sells luxury and vintage fashion |
| 0:49.5 | around the clock. What started as a one-man operation has grown to a business that streams seven days a week in 10 countries and has brought in a hundred million dollars in revenue. |
| 1:01.0 | He joins me today to talk about his early love of fashion, running LA in the 90s, the trends he's noticing in the luxury resale market right now, and his new memoir, which we'll |
| 1:12.4 | link to in the episode description. Oh, and by the way, I recorded this interview from my closet, |
| 1:18.3 | and Christos is such an expert that he immediately gave a spot-on analysis of the pieces I do |
| 1:23.9 | and don't wear. It's all coming up on who what wear. |
| 1:35.6 | Christos, thank you so much for joining me today. Thank you for having me. I'm so excited to be here. |
| 1:41.3 | I'm looking through your closet now to see what's in the back there. Okay, I have to say while we're on that, this is not the best angle of the closet. |
| 1:47.1 | The bag section is better, but this is where the power outlet is and it needs to be organized. |
| 1:51.9 | So don't judge me too hard. |
| 1:53.4 | Okay, I won't. |
| 1:54.0 | I won't. |
| 1:54.7 | I'm looking at the hangers, making sure the hangers are good. |
| 1:56.8 | They're okay. We do have the same bracelet on which we noted right before we started recording. So we have our black onyx. Wonder twin powers activate. Yeah, we love it. Okay. So your career is winding and fascinating. Let's start at the very beginning. So take me back to you growing up, you're a Greek family in Michigan. What was your relationship to fashion growing up? And did you |
| 2:18.4 | always knew that this is what you wanted to pursue? You know, I'm a child of Greek immigrants. |
| 2:22.4 | My parents immigrated in the mid-50s to Detroit. I grew up in the restaurant. I was four years |
... |
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