The COVID vaccines are almost here, but now comes the hard part.

We need people to take them. Enter, your favorite celebrity.

It's not a new approach really. We're used to celebrities, influencers, and social media

getting us to buy things, but this is going to be a different kind of challenge.

Soon all the people we follow might actually be trying to get us in line for a shot or two.

Recuco's Rebecca Hiawaiel has been reporting this story.

Hey Rebecca.

Hey, so why do we need these people in the first place? Can you explain like why we might need, you know, a Kim

Kardashian to get us in the line for a COVID vaccine?

There's a lot of concern that people just won't take the COVID-19 vaccine.

It doesn't mean that these people don't trust vaccinations in general, but there's a lot of reluctance.

This has been an incredibly fast process for finding a vaccine historically and there's also

some concern that it's been politicized and people are understandably nervous.

So the idea of using celebrities and influencers is to basically promote trust, say you trust

me as a spokesperson, I'm willing to get this vaccine, and you should feel comfortable getting it too.

And of course, maybe it'll be Kim Kardashian, but it's also possible that it might be

like doctors who have large social media

followings, religious leaders, all sorts of,

you know, influencers taking a pretty broad approach.

Another important element of this is that there's concern

that there's an anti-Vax misinformation

campaign and efforts that have been online for a really long time and we sort of

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