The Upside of Adversity with Brian Smith
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 8 January 2020
⏱️ 32 minutes
🧾️ Download transcript
Summary
At 29, Brian decided that a life in Public Accounting was not for him! He quit his job and went to California to look for a new business idea and to surf. He soon noticed that there were no sheepskin boots in California, so he and a friend brought six pairs from Australia to test and so, "UGG" was born.
Top 3 Value Bombs:
1. You have to have a certain amount of ignorance to be a good entrepreneur because if you knew all the obstacles ahead of you, you will never start a business.
2. You have to capture the image of what you want your target market to feel, the more you put emotions to your visuals the more successful you can be.
3. The most disappointing disappointments will become your greatest blessings.
Check out and get Brian's book or his audio book - The Birth of a Brand
Sponsors:
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Transcript
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| 0:00.0 | Lights that spark fire nation JLD here with an audio masterclass on the upside of |
| 0:09.3 | adversity and to drop these value bombs I have brought Brian Smith he is the |
| 0:16.4 | founder of UG that's you GG and him pretty sure fire nation if you're not |
| 0:23.1 | currently wearing uggs you wish that you were so anyways I'm gonna talk about |
| 0:28.2 | it's the whole Brian Smith story it's quite a fascinating one quite an |
| 0:32.2 | exciting one he's quite the dude so make sure you stick around because we're |
| 0:36.3 | gonna dive into all this greatness as soon as we get back from thinking our |
| 0:40.0 | sponsors when it comes to hiring you can save time and get more qualified |
| 0:45.8 | candidates fast with Zip Recuder and right now you can try zip recruiter for free |
| 0:50.5 | at zip recruiter dot com slash fire that's zip recruiter dot com slash fire |
| 0:56.4 | zip recruiter the smartest way to hire thinkific is the best platform to |
| 1:02.7 | create market and sell your online courses and we speak from three years of |
| 1:07.4 | personal experience right now you can sign up for one month free on the |
| 1:12.0 | Thinkific Pro plan plus leverage over one thousand dollars worth of |
| 1:16.5 | training bonuses just visit thinkific dot com slash fire thinkific dot com |
| 1:23.6 | slash fire Brian say what's up to fire nation and share something |
| 1:29.4 | interesting about yourself that most people don't know okay well high |
| 1:34.4 | fire nation good to be back against been a few years yeah one thing about you |
| 1:39.1 | you don't know about me I'm taking my seven year old grandson to his first |
| 1:44.9 | rugby practice today I played rugby against England and against the New Zealand |
| 1:52.8 | all blacks in my prime and then I coach San Diego state rugby team when I |
| 1:59.0 | first got to America 40 years ago and all the kids that I coached have now |
... |
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