The United States of Camo - Giving Back to Our Veterans

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 27 November 2020

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In the second part of this Feature, Kimberly Smith, Founder & CEO of The United States of Camo, talks about her early career on Wall Street. She says that this hardened her and prepared her to start her own company.

She tells us that it’s important to know your company’s numbers for everything before expanding or starting something new.

She discusses how she made sure veterans weren’t ignored during the BLM protests. Kim explains that her purpose in life is to help people who need it.

Kim also talks about how important it is to talk with the customer. She gets a lot of feedback from her customers, and it helps her steer the brand.

In part 2, we hear the inspiration behind some of her pieces, her driving factors, and how she uses her product to help people across the country.

Join us while Ramon Vela interviews Kimberly and listen to her share the inside story of a brand.

For more on The United States of Camo, visit: https://unitedstatesofcamo.com/

Retention Science - RetentionScience.com/SOB

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.3	Take a step back and, you know, really lay out your audience.
0:26.0	Your, you know, like I said, simple things.
0:28.8	The domain names.
0:30.3	The names of the product.
0:32.1	How many skews you're going to have.
0:34.0	How many color ways.
0:35.1	You know, all of those things, the mundane aspects of those things
0:40.1	are the bread and butter, they're the bones of your business. And I tried to do like the Shopify
0:47.1	and the website myself. I'm a salesperson. So, you know, there are so many places online that you can, you know, get resources inexpensively
0:59.0	to help you get started.
1:01.0	Even demographic analysis, if you want to start a brand, it seems like a waste of money.
1:06.0	It's the best money you'll ever spend because you'll be able to have a much more targeted marketing campaign.
1:12.6	And really, it'll help you tell your brand story, particularly if you, like many brands, you know, you're a retail brand.
1:21.6	Who is your consumer? Who is your demographic? How are you targeting them?
1:26.6	All of that thing, all those things need to come before you put a dollar into, you know, more product.
1:34.6	And I think those are kind of the mistakes I made a little bit early on.
1:44.1	Hey, don't forget to listen to part one of this amazing feature.
1:48.3	Now, let's get back to the story.
1:51.0	And so I am really passionate about it, and I think it does fuel, you know, me continue to push,
	...

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