5 • 145 Ratings
🗓️ 27 November 2020
⏱️ 28 minutes
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0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce |
0:10.9 | podcast, and he's not your average host. |
0:14.4 | This is The Story of a Brand with your host, Ramon Vela. |
0:21.3 | Take a step back and, you know, really lay out your audience. |
0:26.0 | Your, you know, like I said, simple things. |
0:28.8 | The domain names. |
0:30.3 | The names of the product. |
0:32.1 | How many skews you're going to have. |
0:34.0 | How many color ways. |
0:35.1 | You know, all of those things, the mundane aspects of those things |
0:40.1 | are the bread and butter, they're the bones of your business. And I tried to do like the Shopify |
0:47.1 | and the website myself. I'm a salesperson. So, you know, there are so many places online that you can, you know, get resources inexpensively |
0:59.0 | to help you get started. |
1:01.0 | Even demographic analysis, if you want to start a brand, it seems like a waste of money. |
1:06.0 | It's the best money you'll ever spend because you'll be able to have a much more targeted marketing campaign. |
1:12.6 | And really, it'll help you tell your brand story, particularly if you, like many brands, you know, you're a retail brand. |
1:21.6 | Who is your consumer? Who is your demographic? How are you targeting them? |
1:26.6 | All of that thing, all those things need to come before you put a dollar into, you know, more product. |
1:34.6 | And I think those are kind of the mistakes I made a little bit early on. |
1:44.1 | Hey, don't forget to listen to part one of this amazing feature. |
1:48.3 | Now, let's get back to the story. |
1:51.0 | And so I am really passionate about it, and I think it does fuel, you know, me continue to push, |
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