All right, guys, here's the deal. With the rise of AI, taste is going to be one of the biggest moats that you could possibly have. Previously, it was about who can build stuff. Who could either raise the most money to hire the most engineers to make something good? That's not really the hard part anymore. The hard part now is going to be appealing to people. Someone going to your website or talking to you or meeting you and thinking, there's something

special here. I'm drawn to this. I want to give the money. I want to follow them. I want to do something because they seem interesting. And at the end of this episode, you were going to know the four-step process to develop good taste. And if you follow exactly what I say, I promise you, you were going to feel a richer in the soul, but B,

you're going to be richer in the wallet because you will know how to make stuff that appeals

to people's emotions and gets them to move and buy and follow and do what you say.

I feel like I can rule the world. I know I could be what I want to.

I put my all in it like no days off on a road. Let's travel. Alright, everyone, this podcast is going to be on how to develop good taste.

And I'm telling you this is probably the most important thing that you can learn about right now.

There is actually a process to develop good taste.

I'm going to start by explaining some things that seem a little foo-foo and a little academic,

but I promise I'm going to make these incredibly

tactical. So you can actually today, after listening to this, go and apply them immediately. Now, the question is not whether you have taste or not. The question is, what is good taste?

In good taste, it's defined by this guy named David Marks. I read his book called status and culture. It's pretty amazing. He says, good taste. It requires two things. One is proposing an identity that matters

to be valued in the community of your choice. And the second thing is using your lifestyle

choices to clearly, congruently, and authentically communicate that identity. That's a very

academic definition. But basically, what I think it means, good taste is determining what

do you want to say and in what language do you want to say it and then learning how to speak

that language effectively. The question then is, how do I develop good taste? And there is, in fact,

a process. This is a process that I've stolen from a bunch of books that I've read. And so it's

a four-step process. The first is to decide what you want to say. The second one is to blindly copy the people who you like and who are already saying what you also want to say. The third is learning the rules underneath what they are saying. And the fourth is studying history. And I'm going to explain all of this. But first, I want to show you an example. Have you ever seen this radio? It's called a T3 radio. It was invented in 1953. It's called the Braun T3 radio. Most people haven't seen this, but I'm going to tell you a story about this radio. And by the end of the story, you're going to know how it was one of the most important objects ever designed and you still are impacted by this

radio today. So Germany 1919, basically World War I had just ended. Germany lost the war and a lot of

young people in Germany, they were kind of had a loss of identity. They are angry at their country.

They're angry at a lot of things because their economy had just been ruined.

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