If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible, it's profitable.

So what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable.

For nearly 50 years, Patagonia has given a damn about people and the environment.

Find more at Patagonia.com slash stories.

You're listening to The Dirt Pack Darius, a production of Duck Tape Than Beer,

with additional support from Kuat Racks because you love your bike, rumple, blankets

and gear for everywhere, and athletic greens, the daily drink for a healthier

you.

It's up, there's gonna be planes. There's gonna be planes. We're in the field today

everyone, so excuse our bad audio, there's gonna be some planes. Where are we

right now actually? We're at the University of Washington campus. It's about a

block away from our office. Where are we on the campus? I don't actually know what

this area is called, but we're surrounded by cherry blossoms like in central

campus. And usually this would be teaming with approximately 7,000 people

selfing with like selfie sticks and it's like this ritual to come here and it

is completely empty right now. I think a lot of you know that Seattle is

struggling with the coronavirus. It's been kind of crazy. It's a little bit of a

ghost town and it's strange and it's also kind of stressful. The reality is

that it is like there's just this low grade unease kind of surrounding us all

...