If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible, it's profitable.

So what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find more at

Patagonia.com slash stories.

You're listening to The Dirt Pack Darius, a production of duct tape then beer,

with additional support from Kuat Racks because you love your bike. Rumpel,

blankets and gear for everywhere and athletic greens, the daily drink for a healthier

you.

In the Frank Church River of No Return Wilderness, the old-timers like to tell

stories about what they call getting franked. Getting franked means waking up

mid-summer to a foot of snow on your tent or catching a pica stealing the

sweaty socks you'd left out to dry or losing your sleeping bag to a

rapid on the middle fork of the Salmon River. I've gotten franked a few times

myself. There is the unplanned overnight after a wrong turn coming down from an

old fire lookout. The six mile stretch of trail with 300 down trees and 4,000

feet of elevation gain. And the time I became the first person in a century to

get Giardia from the creek that runs through the field station where I lived for

10 weeks.

The Frank Church River of No Return Wilderness is 3,700 square miles of mountains,

...