So here's the thing, entrepreneurs, leaders, salespeople.

We all want to create consistent, repeatable, and scalable ways to grow our business and our

income, and we want to do it better, faster, and more seamlessly.

Why?

So we can actually enjoy our lives, take vacations, and spend the quality time we want with

the people that we love.

How do we do all this

without spending a fortune or running ourselves ragged? That's the big question, and this show is

dedicated to the answer. Welcome back to the podcast. If you're watching this on YouTube right now,

I bet there's a really good chance you're interested in creating content on YouTube that actually attracts customers.

Now, if you're listening on the pod or however you're listening to it and you're like,

yeah, well, that's me too. You're going to love today's show because I have a YouTube expert who

also is a killer Tom Ferry coach and speaker and trainer does a whole bunch of stuff.

His name is Aaron Chua. We're going to unpack today,

like the guidelines, the principles, the strategies, the things to avoid. What do I do if I'm not

camera ready? What do I do if I'm like camera shy? We're going to try and unpack every one of those

answers. Because what I know to be true from Aaron back in the day in 2007, when I was playing golf in the middle of the global financial crisis and my buddy said, hey, you should meet my friend David. I'm like, David, what do you do? And he's like, well, I work at a little company called Google. And I was like, where? And he said, New York City. I'm like, oh, you're a media guy. And he said, yes. And the fast version was, I said, hey, man, I'm, I'm doing

these audio messages and I'm emailing to my clients. And the guy in charge of the homepage of Google

told me that what I was doing was stupid, which is insane, because man, I would have been the biggest

podcast around the planet, but here and or there. And I said, well, David, what do I do? And he said, look, go get a camera,

get on YouTube because YouTube is going to take over the world. Now, think about that advice,

Aaron, in 2007 and how horrible all of my early YouTube videos were, starting with my finger, turning on the button on the

...