Your business is only as good as your offer. And this guy had the biggest launch of all time with his offer at $57.9 million. And by the way, it was so great that he ended up consulting on Hormozi's epic launch that ended up breaking his own record. He is responsible for helping so many other people throughout the space, myself included. I'm so excited to have Jason Fladlin on. What's up, man? How you doing, Ryan? It's been a long time in the coming. I'm excited.

Yeah, dude. throughout the space, myself included. I'm so excited to have Jason Flatlin on.

What's up, man?

How you doing, Ryan?

It's been a long time in the coming. I'm excited. Yeah, dude. So I've got you, my bald co-host, Brian DeVilla today. He's ready to go. You guys look like opposites right now. You got like a, it looks like a MAGA hat, but let's use brain on it. Yeah, yeah.

What does that mean?

Well, use brain.

So it's a funny story.

This is my company now.

Use brain.

Okay. We're writing a book called Use Brain. And I got it because my wife would always tell the kids, use brain. They'd come out with like their shirts inside out before school. They put the knives in the spoons. Is she like European or something? She is

totally European. That sounds like something a European would say. You track that exactly,

right? So I'm like, use brain. This is catchy. So just on the flight here, Ryan, two people

stopped me. One of them wanted a picture with the hat. So I think we got a hit on their hands.

That's good marketing. Yeah. So, and we'll get into this, but I believe success is more about success suck less. So don't do amazing things. Just don't do stupid stuff. And you do pretty good in this business. It's just base hits over and over again. Just, hey, I'll get hit by the pitch if I have to get on base that way. I mean, I know you were a professional baseball player. Yeah. So that's my motto. And I don't think I'm a pro anymore because I didn't get hit by pitches. Get out of the way. So nonetheless, you've been in this internet space for almost 20 years now. And I know that guys like I've had on the show, Russell Brunson and others, you know,

we talked about Alex. Like, you know, you're quoted in Alex's first book, 100 million

our offers more than anyone. So clearly like what you're talking about with making offers,

with how to position your offer, create value, and then present and sell the offer. Like,

you've been doing this a long time how much do you

think you've made over the years just with offers i know what we've grossed which is

much different than that right yeah what have you grossed oh i quit counting at over 250 million

dollars wow wow yeah and my kids one day googled me and they thought I was worth $250 million. And they're like, Dad, why don't you spend all day with me? I'm like, the rent still do, right? I literally broke it down for them and did the math one day. So I was helping Imong Gaddazi on a launch last year. We got a $10 million plaque from WAP. Yep. They put it at like consulting.com. They sent me one in the mail and the kids were like, $10 million. How much did you make of that, dad? I'm like, let me show you a magic trick. And I penciled it down and I'm like, out of $10 million. How much do you think I made? They were all wrong by a lot. But nonetheless, the impact directly has been over a quarter billion.

...