The Ultimate Open Houses Playbook | Tom Ferry Podcast Experience

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 21 December 2022

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

Before we end the year, I wanted to share a clip from this year’s Success Summit which shows something we’d never done before. We gathered over 80 case studies from our top clients and then boiled them down into 15 Lead Generation Playbooks, each focusing on a different lead gen pillar. And today, you’re going to get a glimpse inside the one for open houses. In 2021, Stephanie Younger’s team held 480 open houses. 480… And they did two-million-dollars in GCI. But for Stephanie and her team, it’s not just about the number of open houses that they did, but their specific procedure for hosting every one of them. In this clip, I walk the audience through Stephanie’s playbook and show you her open house strategy. Watch or listen to this episode and then download Stephanie’s Playbook for yourself, right here.

Transcript

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0:00.0	So here's the thing, entrepreneurs, leaders, salespeople.
0:05.9	We all want to create consistent, repeatable, and scalable ways to grow our business and
0:10.1	our income.
0:11.1	And we want to do it better, faster, and more seamlessly.
0:14.2	Why?
0:15.2	So we can actually enjoy our lives, take vacations, and spend the quality time that we want
0:18.9	with the people that we love.
0:20.6	How do we do all this without spending a fortune or running ourselves ragged?
0:24.9	That's the big question, and this show is dedicated to the answer.
0:31.0	Okay, so why are you really, really, really, really here?
0:36.0	Beyond just hanging out?
0:37.8	Dude, how old are you now?
0:39.8	15.
0:40.8	15.
0:41.8	I knew you when you were this big.
0:42.8	That's what we've heard all the time.
0:44.3	Oh, the whole time.
0:45.3	But I'm just good to see you again.
0:47.0	All right, you ready?
0:49.6	A big part of this game, as I mentioned earlier, is Doug, do we double the referrals?
0:54.3	Do we double the demand gen?
0:55.5	Do we double the brand?
	...

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