The Ultimate Marketing Engine with John Jantsch
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 17 August 2021
⏱️ 18 minutes
🧾️ Download transcript
Summary
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine.
Top 3 Value Bombs:
1. The hourglass metaphor focuses much an attention when somebody becomes a customer, then creating them to a referrer machine.
2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners that will become referral machines.
3. The innovation is to teach other businesses to take the top 20% of clients and identify how to bring them to where they want to be as opposed to just providing service that has been agreed to.
Pre-order the book and sign up for FREE companion course of $99 value - Duct Tape Marketing Book
Sponsors:
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Trainual: Pre-order a free copy of The Business Playbook: How to Document and Delegate What You Do So Your Company Can Grow Beyond You at Trainual.com/eofire!
Transcript
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| 0:00.0 | Who's ready to rock today Fire Nation? |
| 0:04.7 | JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot podcast |
| 0:10.1 | network with great shows like the MarTech podcast. |
| 0:13.7 | Today we'll be focusing on the ultimate marketing engine to drop these value bombs. |
| 0:18.6 | I brought John Jans and the EO Fire Studios. |
| 0:21.7 | John is a marketing consultant speaker and author of duct tape marketing the referral engine, |
| 0:27.1 | the self-reliant entrepreneur and the ultimate marketing engine. |
| 0:31.1 | In today Fire Nation we'll be talking about the customer success model. |
| 0:34.6 | Why no one wants what we sell, how to scale our customers and how to make our content, |
| 0:40.2 | the voice of strategy and so much more when we get back from thinking our sponsors. |
| 0:46.0 | Ready to finally have repeatable, predictable and scalable operations for your business, |
| 0:51.1 | train you all can help pre-order a free copy of the business playbook, how to document and |
| 0:57.2 | delegate what you do so your company can grow beyond you today at train you all dot com slash EO Fire. |
| 1:06.1 | John say what's up to Fire Nation and share something that you believe about |
| 1:10.8 | becoming successful that most people disagree with. |
| 1:14.0 | Hey welcome Fire Nation great to be back here. I've been told is my third time here. |
| 1:18.4 | Number three. It's got to put me in like at least the mid ranks. |
| 1:22.4 | Yeah you're talking for this show. |
| 1:24.4 | Okay. All right awesome. So you know I'm not sure that everybody you know doesn't believe this |
| 1:32.0 | but I one of the things I find challenging is that a lot of people don't believe that you get |
| 1:36.7 | to define what success means and in fact you have to because it is only going to be successful if |
| 1:44.3 | it is it's the thing that you define the thing that brings you joy the thing that that means something |
... |
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