The Ultimate Marketing Engine with John Jantsch: An EOFire Classic from 2021
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 13 September 2024
⏱️ 18 minutes
🧾️ Download transcript
Summary
From the archive: This episode was originally recorded and published in 2021. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant.
John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and The Ultimate Marketing Engine.
Top 3 Value Bombs
1. The hourglass metaphor focuses much of its attention on when somebody becomes a customer, then creating them into a referral machine.
2. Use content to fill gaps for onboarding, orientation, further education, upsells and cross-sells, and creating strategic partners who will become referral machines.
3. The innovation is to teach other businesses to take the top 20 percent of clients and identify how to bring them to where they want to be - as opposed to just providing the service that has been agreed to.
The Ultimate Marketing Engine - Pre-order the book and sign up for a FREE companion course worth $99! (Sorry! This link was active when this episode was first published in 2021 but is no longer an active offer.)
Sponsors
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Transcript
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| 0:00.0 | Boom Shake the Room Fire Nation JLD here and welcome to |
| 0:06.4 | entrepreneurs on fire brought to you by the HubSpot Podcast Network the |
| 0:10.1 | audio destination for business professionals with great shows like created with John |
| 0:14.2 | Yushai. |
| 0:15.2 | Today we're pulling a classic episode from the archives and we'll be breaking down the ultimate |
| 0:19.0 | marketing engine. |
| 0:20.4 | To drop these value bombs, I brought John Jance into Eofire Studios. John is a marketing consultant speaker and author of duct tape marketing the referral engine the self-reliant entrepreneur and the ultimate marketing engine in today today Foundation, we have some value bombs, |
| 0:34.9 | the hourglass metaphor, how to use content |
| 0:37.6 | to fill gaps for onboarding, |
| 0:39.2 | and the innovation of teaching other businesses |
| 0:42.2 | to take the top 20% of our clients and oh so much more. |
| 0:46.6 | And a big thank you for sponsoring today's episode goes to John and our sponsors. |
| 0:51.6 | The next wave, your chief AI officer, hosted by Matt Wolf and Nathan Lands, is brought to you by the HubSpot Podcast Network, the audio destination for business professionals. |
| 1:00.0 | Matt Nathan are leading AI creators in your guiding light in the AI and technology |
| 1:04.8 | frontier. AI technology is transforming the way we do business and the media |
| 1:08.8 | landscape is fragmented. The next wave strives to be the leading podcast on AI technology and how you can apply it to growing your business. |
| 1:17.0 | Listen to The Next Wave, wherever you get your podcast. |
| 1:21.0 | John, say what's up to Fire Nation and share something that you believe about |
| 1:26.1 | becoming successful that most people disagree with. |
| 1:29.6 | Hey welcome Fire Nation great to be back here I've been told this is my third time here. |
| 1:34.1 | Number three. |
| 1:35.1 | It's gotta put me in like at least the mid ranks. |
... |
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