Dinosaurs and Cowboys: Can't We All Get Along with Brian Kurtz

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 12 September 2024

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brian Kurtz has been a serial direct marketer for over 40 years, the author of two books, and spending the second part of his career teaching everything he did.

Top 3 Value Bombs

1. The formula of direct marketing for the success of any program is 40 percent on the list or media, 40 percent on the offer and 20 percent on the creatives or messaging.

2. The simple concept of thinking that every email sent is paid will make email marketing a much better form of communication.

3. A relationship account is an account with a compound interest and it is the most valuable account anyone can have.

Connect to Brian and be a part of his online family - Titans Marketing

Sponsors

HubSpot Grow better, faster with HubSpot’s all-in-one intuitive customer platform. Visit HubSpot.com to learn more

FranBridge Many EOFire listeners have launched franchises in a variety of industries outside of food – and FranBridge Consulting has guided them to these premier opportunities! Sign up for a free consultation with Jon - or get a free copy of his book, Non-Food Franchising - at FranBridgeConsulting.com

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Transcript

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0:00.0	Boom Shake the Room Fire Nation.
0:04.0	JLD here and welcome to entrepreneurs on fire brought to you by the HubSpot Podcast Network,
0:09.0	the audio destination for business professionals with great shows like
0:12.8	created with John Yushai. Today we'll be breaking down dinosaurs and
0:17.4	cowboys can't we all just get along to drop these value bombs I brought to
0:21.6	Brian Kurtz and E Eophire Studios.
0:23.2	Brian has been a serial direct marketer for over 40 years,
0:26.8	the author of two books and spending the second part of his career teaching everything he did.
0:31.4	In today Foundation, we'll talk about the truce
0:33.6	of Direct Response Marketing.
0:35.3	We'll talk about the 41-39-20 rule,
0:37.8	the three-legged stool of marketing,
0:40.5	and so much more.
0:41.8	And the big day of response in today's episode goes to Brian and our sponsors.
0:46.0	The next wave, your chief AI officer, hosted by Matt Wolf and Nathan Lands,
0:51.0	is brought to you by the HubSpot Podcast Network, the audio
0:54.0	destination for business professionals. Matt Nathan are leading AI creators in
0:57.9	your guiding light in the AI and technology frontier. AI technology is
1:01.7	transforming the way we do business and the media
1:04.0	landscape is fragmented. The next wave strives to be the leading podcast on AI
1:08.3	technology and how you can apply it to growing your business. Listen to the next wave wherever you get your
1:14.7	podcast. Many E.O. Fire listeners have launched non-food franchises and
	...

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