The Ultimate Guide to Online Attribution with Scott DesGrosseilliers
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 24 February 2023
⏱️ 61 minutes
🧾️ Download transcript
Summary
Welcome to the Perpetual Traffic podcast, on this episode we will explore the hidden middle funnel and uncover the secrets of successful attribution with world expert Scott Desgrosseilliers. In this engaging and informative episode, we'll discuss how to sensibly track conversions without overwhelming data overload, how to decipher hundreds of touchpoints and identify key ones that lead to more last-click sales, and why CRM data is critical for attribution modeling. We'll also hear about a live e-commerce customer who emails people almost every day and discuss why people often fail to take the longer view when it comes to attribution.
In This Episode, You'll Learn:
- 00:00:00 The Ultimate Fan Experience: Enjoying Super Bowls At A Beautiful Stadium
- 00:02:32 Hooked On Phonics: Why It May Not Work In The Northeastern US
- 00:06:18 Become An Attribution Expert: Understanding The Ins And Outs
- 00:07:22 Maximizing Ad Spend: The Importance Of Attribution Modeling
- 00:12:09 Google Vs Apple: The Battle For Digital Privacy
- 00:13:53 The Key To Successful Sales: Tracking The Right Data
- 00:16:46 The Power Of Retargeting: Boosting Conversion Rates With CRM Data
- 00:19:01 Building Your Business: The Benefits Of Attribution
- 00:20:20 Beyond 30 Days: Why Longer First Click Attribution Windows Matter
- 00:23:03 The Truth About Magic Pills And Seasonal Businesses
- 00:27:15 More Than Just Traffic: The Perpetual Traffic Podcast
- 00:30:33 The Hidden Middle Funnel: Unlocking Last Click Sales
- 00:31:41 Practical Issues With Tracking View-Through Conversions
- 00:35:46 Global Trends, Simplified Data: Making Smarter Marketing Decisions
- 00:39:02 Higher-Level Tracking: The Benefits Of Attribution For Agencies
- 00:41:49 Holding Attribution Software Accountable With CRM Data
- 00:43:41 Entrepreneurship Challenges: Making The Right Moves
- 00:46:19 Scaling Ad Spend And Offer Attribution For Optimal Results
- 00:50:04 Wicked Reports: Expert Funnel Vision And Guidance On YouTube
- 00:52:05 Mastering Facebook: Views And Guidance From Industry Experts
Fun Links:
- Ben Affleck's Dunkin' Super Bowl
- Boston Accent Trailer - Late Night with Seth Meyers
- Dunkin Donuts - SNL
Links and Resources:
- Wicked Reports - Funnel Vision(Screen Shots)
- Scott Desgrosseilliers on LinkedIn
- Wicked Reports
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.activecampaign.com/
https://perpetualtraffic.com/advertise-with-us/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.