meta_pixel
Tapesearch Logo
Log in
Perpetual Traffic

The #1 Dirty Little Secret in Direct Response Marketing

Perpetual Traffic

Tier 11

Entrepreneurship, Business, Marketing

0.0 • 0 Ratings

🗓️ 21 February 2023

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to Perpetual Traffic, the podcast that helps you create and sustain demand for your business. In this episode, hosts Ralph and Kasim will take you on a journey to explore how to create your own demand by taking a unique approach to advertising. They share their expertise on how educational content and video ads can be used to create demand and how to optimize your ad spend by using a wholesale buying approach. Additionally, they discuss strategies for getting feedback on your content and where to find more resources online. Tune in for a deep dive into the world of creating and sustaining demand for your business!

In This Episode, You'll Learn:

  • 00:00:00 Learning New Words: A Journey Through The Pages
  • 00:00:25 Breaking Norms: The Heavy Book That Dares To Be Different
  • 00:04:48 Revisiting Success: Transformative Storytelling In Video Ads
  • 00:06:13 Reviving The Transformation: How To Make A Compelling Video Ad
  • 00:09:27 Breaking Rules: $158k Ad Spend In 30 Days
  • 00:12:46 Proactive Lead Generation: Investing In Top-Of-Funnel Ads
  • 00:15:15 Challenging Business Models: The Power Of A Father's Words
  • 00:17:13 No Call To Action? No Problem: Forcing Top-Of-Funnel Ad Spend
  • 00:21:29 From Gum To Business: Creative Thinking And Network Marketing
  • 00:26:15 Selling New Media Mix: Why It's Not Easy And How To Do It
  • 00:27:35 Conversion Ad Spending Analysis: Are You Wasting Money?
  • 00:30:34 Investing In Future Sales: The Benefits Of Conversion Marketing
  • 00:32:58 Retargeting For Small Video Views: Make Your Ads Count
  • 00:35:33 From Retail To Wholesale: Increasing Efficiency Of Ad Spend
  • 00:40:13 The Dirty Secret Of Direct Response Ads: Invest For Future Success

Links and Resources:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

www.AdRoll.com/PT

https://perpetualtraffic.com/advertise-with-us/

https://www.activecampaign.com/

https://www.NEXTInsurance.com/perpetual

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game.

0:06.8

If you've been a PT listener for any period of time, you know that we talk about top of funnel

0:10.5

all the time and how challenging it is for you to get quality top of funnel clients or leads

0:17.9

or customers and then convert them typically at bottom of funnel.

0:22.9

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:40.2

but they pair it with display retargeting.

0:43.4

So you're hitting the audiences with a complete approach.

0:46.6

You reach them, then you remind them, and then you collect the revenue.

0:51.5

It's a strategy designed to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:13.0

And the match rate is awesome.

1:15.1

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCriter, we twisted

1:28.8

their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all,

1:35.1

and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Tier 11, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Tier 11 and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.