The TWiiSH Tale: Pioneering Skincare for Teenagers

Skin Anarchy

Ekta et al.

Fashion & Beauty, News, Entertainment News, Education, Arts, Self-improvement

4.5 • 101 Ratings

🗓️ 9 October 2023

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

Send us Fan Mail Let’s Chat Unlock the secrets behind creating a skincare brand specially tailored for teenagers, as we delve into a candid conversation with mother-daughter duo Elise Tabin and Madysen Minton, the brains behind TWiiSH. Get ready to be inspired by Maddy’s personal acne struggles during COVID-19 and how this led to the innovative skincare line, designed to fill the significant gap in the market for teenager-focused skincare products. Hear about their journey from concept to cre...

Transcript

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0:00.0	Hi guys, welcome back to the Red Bull. I'm here and I have a special guest today. I am so
0:14.0	excited. I have been waiting for the launch of this brand for I think about a year now. It feels
0:19.2	or probably actually a full year and I'm just so thrilled to be hosting both co-founders here.
0:25.0	And I know one of them we've had on the show before so you might recognize her. But without
0:30.3	further ado, I want to introduce you guys to Elise Tabin who's been on the show before and her
0:36.2	daughter Maddie Minton. Welcome to show you guys. I'm so excited and there's the co-founders of Twitch
0:41.5	by the way. So welcome to show. Thank you so much for having us. We're really excited.
0:47.6	Yeah, I'm really excited to host you and I'm excited for Twitch to come out. It's such an
0:52.2	innovative new concept and I think that skincare for teenagers as we all know there's like
0:57.2	such a need in this area and I'm just so thrilled to see you doing this and I can't wait to learn
1:02.4	about it but I would love for you guys to get started. Maddie, maybe you can start us off or at
1:06.2	least whoever wants to begin and let us know like what inspired the line? Like where did the vision
1:11.3	come from? I think the vision for the line came when during COVID I was working out a lot and
1:20.1	there really was nothing that was like targeted towards my age, my age and that's used that I also
1:29.6	liked and like looked cool and obviously my mom gave me a bunch of products but nothing like
1:35.9	also the few would use and nothing that I really wanted and also things that could be too harsh
1:40.8	and damaging for the skin. Yeah, really taking care of her skin either. So we kind of had to start
1:49.3	from like the beginning and I had to teach her a little bit about the basics of like why you want
1:55.7	to wash your face and right like what exactly what what is a skincare product and why
2:03.3	something sitting on a shelf it may or may not work for you so you know growing up as the
2:10.8	daughter of a beauty editor Maddie has been lucky enough to see a lot of different products but
2:18.8	didn't it be interesting until she herself started to hit puberty and see the changes in her skin
	...

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