The Truth About Ranking for Difficult SEO Head Terms | Ep. #1286

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 7 February 2020

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1286, we share the truth about ranking for difficult SEO head terms. There is really no use in trying to rank on broad terms that might apply to your business, the real money is in finding specific terms that you can rank for and maximizing your conversions from there. Tune in to hear some examples of how you can niche down and level up! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Truth About Ranking for Difficult SEO Head Terms. [00:34] What is an SEO head term? [01:35] Focussing on ranking for the best head terms to drive conversion. [01:51] Competitive terms and the rates of return on ranking for generic terms. [03:35] Looking for more niche terms for better conversion rates. [03:20] That’s it for today! [04:35] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Ubersuggest Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your paid speed time.
0:28.5	The faster your website loads, the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.6	And one easy way to do it is use the host
0:40.0	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.6	And today we're going to tell you the truth about ranking for difficult
0:58.9	SEO head terms. But Neil first to begin what is an SEO head term?
1:04.0	SEO head term is like one of those main keywords that you rank for that's broad, more generic.
1:11.0	Example of this could be credit cards or insurance or auto insurance.
1:15.3	Even if it gets somewhat specific, it's not too specific, super competitive.
1:20.3	It's one of the main terms that's the most popular in your industry.
	...

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