And my goal is in a year from now to be able to be getting more traffic from organic than we are from paid. Because the paid stuff scares me, which we could go down that rabbit a whole long time, but it's just getting harder and harder for everybody. Well, let's talk about that. Why is the paid stuff scaring you now? Just the cost to acquire customers is insane. And I'll get, again, I'm the funnel dude. I've had more funnels than anyone on this planet. We've got deep funnels. We've got front ends, back ins, like about $250,000 back and everything. And even amongst that, it's harder and harder to be profitable. I look at people who have a traditional business. Like, how are they, it's so much harder to do it. And so I'm trying to really master and understand it partially for ourselves to give stability to us, then also to be able to train our people so that they're not relying on these, you know,

crazy eye costs.

And these just part of, it's, it's the way like advertising media has happened throughout the beginning time, right? Like, Dan Kennedy, who's my first mentor, he was telling this story at funnel hacking live about how, uh, when late night infomercials, like TV a I used to play like 10 o'clock a a night and they would just turn off like there's no TV and him a bunch of guys like went to the the TV station like hey can we buy that airtime right why would you want that everyone's asleep they're like I don't know so finally they commit some some studio to let them have like from midnight till 6am or something and they it for like, it's like $20 for that ad time.

It started running infomercials and they were killing it. Just like media was free. They were only ones doing it. It was, you know, basically free and they was killing it. And then the radio station or the TV station starts seeing what they were doing. And then, uh, they started opening other people and it went from like $20 for eight hours, you know, segment to like all of a sudden people were paying 20, 30

grand for an hour because, you know, more people found out about it and cost went up. And the same thing with ads. Like, we started Facebook ads 10 years ago. There were a handful. Yeah, it was amazing. And we thought it was expensive. And I'm like, you know, I mean, we have some campaigns for paying $10 per lead off Facebook. I'm like, go, like, how does the average person do that, right?

I mean, we pay any, for paying $10 per lead off Facebook. I'm like, God, like, how does the average person do that, right? I mean, we pay, we usually pay like $30 for an opt-in to like learn about wealth con. Isn't that crazy? It's insane. It's insane. Yeah. It's like if you don't have a good funnel and good back-in, that kind of stuff, like, you can't play this game unless you master organic. And so one of my big realization, I have friends right now who are 100% YouTube driven. And it's crazy because they'll post YouTube video. That video will make them 20, 30 grand. And it'll send 8,000 people to their phone. Whatever it is. You know what I mean? Yeah. I'm like that side, like you're getting paid up front and then you're driving ads to your thing. Like my podcast now, we just signed up with a sponsor who's now has all these people They're buying ads on my podcast.

I'm like, I'm making like, I don't know. at front and then you're driving ads to your thing. Like my podcast, we just signed up with a sponsor who's now

has all these people that are buying ads on my podcast. I'm like, I don't know. It's like 15 grand per podcast episode and it's driving traffic to my funnels. So I'm trying to find out more of those kind of things we can do where it just shifts around where I'm getting paid to drive track my funnels versus paying so much to drive traffic. So yeah.

Yeah, I think it's just getting more creative with customer acquisition.

Yeah.

Like. track my funnels versus paying so much to drive traffic. So yeah. Yeah, I think it's just getting

more creative with customer acquisition. Yeah. Like I've cut a similar deal like that. I mean,

obviously, like on my podcast, I just sponsor myself, right? But, you know, like, for example,

I have a deal with an IRA company. So now, like, I'm running ads for

them and, you know, they're paying us a retainer to run the ads. And then we also get the leads and they get the leads and we split profits and all these other things. And like, it's a great way, like for me, you know, there's not really much risk because I'm not covering the ad spend and I'm getting paid to do it like, you know, we're talking about here.

Yeah.

And it's interesting, too, because I'm not covering the ad spend and I'm getting paid to do it like, you know, we're talking about here. Yeah. And it's interesting, too, because I did the opposite of what most direct marketers do. Like, I started organic first. I had no idea how to run ads. And then I later started running ads the last couple of years. Yeah. And it became clear to me, too, like Like even just in the last year,

I'm like, dude,

if you don't have any organic content, how are you making money? Yeah. Because if they, you know, see your ad and then they want to go look you up. Like what happens? Yeah. It's so interesting because it didn't used to that. We used to be an ad to a funnel to the now. It's like an ad makes people aware of you so they go and they stock you and they follow you.

If you don't have those things in place, you're 100% right.

Like it's like an ad makes people aware of you. So they go and they stock you and they follow you. If you don't have those things in

place, you're 100% right. Like it's, it's a lot of our clients who do that who don't have the organic and it's just like the ad costs are so much higher because yeah, it's, it's, but you used to be able to convert easily with not having any organic. It's just, oh, they watched the webinar,

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