What do you think is really happening with YouTube now? Because I'm personally noticing organic reach is harder to get.

It takes way more effort with more competition. And then I saw you put out a video talking about this new report that YouTube just dropped and what YouTube's looking for.

And so I want to just dive into that because a lot of us don't have time to read it.

They would rather listen to the expert give their opinion on it.

Yeah.

I mean, I think that YouTube is an interesting place right now.

I think, you know, here's the big idea.

The pandemic social media boom is over.

Like, there was, just like in real estate, a social media bubble, and that bubble is gone.

I mean, you want to get in during the wave?

You wrote that wave.

Yep.

Now, what that doesn't mean is it doesn't mean that there's not opportunity on YouTube.

It doesn't mean that there's not opportunity on social media.

I think what also happens is people become delusional because they become used to inflated numbers. And so if you're

used to getting 10 to 100 times the views and it drops by 10x or 100x, you're going crazy. You're

like, is this even worth doing anymore? So then what's kind of interesting,

though, is it's kind of like drugs. There's a reset. And if you're resetting your dopamine back to a

baseline of, in a way, health, if your numbers were 100,000 views of video and then you drop to

10,000 views of video, you might say, man, like, is this worth doing? But it could be a reframe. What are those 10,000 views of video worth? How are you stewarding those 10,000 views of video? Put in perspective the 10,000 views you were getting. Now, I know a lot of listeners might be like, dude, I'm getting like seven views. Do I get into the content game? So we have a lot of strategies for that but i think

that's the big thing is i think um a lot of people started in 2020 2021 2021

um there is increased competition and then there's the division of attention attention is just

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