You may be the first president in history to go down because you can't stop

inappropriately talking about an investigation.

Is that policy in writing somewhere?

I think so.

I took it as a direction.

I mean, this is the President of the United States with me alone saying,

I hope this.

I took it as this is what he wants me to do.

Hello and welcome to Trumpcast, the show about the man who says the health

care bill passed by House Republicans is mean.

Last month he called it a great plan.

He's Donald Trump.

I'm Jacob Weisberg.

Today on the show, Trump as a brand.

People sometimes think about Donald Trump as having three biographical phases, business

man, then reality TV star, then politician.

But really, there's no difference in the way Trump has approached these roles.

He's the same guy doing the same stuff to sell himself in the same way through spectacle,

glitz and massive distraction.

The Donald Trump of Atlantic City, the Donald Trump of the Apprentice and the Donald Trump

of Pennsylvania Avenue are all engaged in the same enterprise and the same performance with

the same goal, the goal of making the Trump name into a super valuable, super brand.

...