Welcome to Office Hours. I'm David Meltzer, and it's time for the executive spotlight.

You're not going to believe it, but this guy's name, Jack Jackson. You're not going to forget it.

That's because he's a CEO, speaker, and author of an incredible book, which is the reaction to inaction.

Welcome to Office Hours, Jack Jackson.

Thank you, David. Happy to be here. Excited to meet you.

I'm beyond happy because

your name's so easy to say and remember compared to some of my other friends around the world,

which I'm still tongue-tied over. But just the title of your book, let's start there,

because there's plenty of speakers, there's plenty of CEOs, board members, all the typical successful things that you've

become. But I always look at a title as the preeminent way to stimulate interest. And if a title

resonates with me, I want to read the book. And I got to give you credit, brother, because

the title of this book hit me like a ton of

bricks, like a wrecking ball with our friend Taylor Swift or whoever that girl is that sings that

song. Anyway, and the reason is freedom, which you have helped provide to millions of America,

freedom is to me the ability to react.

Yeah.

And it's a different way to look at that.

And so one of the things that I see needs to be improved upon is so many people have a reaction of inaction.

Absolutely.

Apathy.

For you, what was it that hit you like a wrecking ball

to write this book? Yeah, thank you. You know, um, there's two events I think in my life and I write

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