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The Playbook With David Meltzer

What Happens When Women Stop Settling

The Playbook With David Meltzer

David Meltzer, Entrepreneur.com

Entrepreneurship, Business, Careers

4.61.9K Ratings

🗓️ 12 June 2025

⏱️ 17 minutes

🧾️ Download transcript

Summary

In today’s episode, I sit down with Laura Ann Lamando, founder and CEO of FanGirl Fashionista, to talk about the real gap in sports merchandise for women and why no one’s addressed it until now. Laura shares how years of industry inertia and bulk-buying habits have kept women sidelined from gear that actually fits, feels good, and reflects their fandom. We get into the licensing hurdles, manufacturing timelines, and what it takes to break through in a space most fashion brands won’t touch. We also unpack why women speaking up, buying less, and asking for what they actually want could be the key to a more inclusive and profitable future in sports.

Transcript

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0:00.0

Welcome to Entrepreneurs, the Playbook. I am super excited about the playbook we're going to see today.

0:06.7

It's a playbook that I've been waiting for for many years as I'm working very hard in the appreciation of the differences between men and women.

0:14.5

The appreciation of the opportunities, options, touches a favor that should be equitably distributed for the benefit of all.

0:24.0

And my friend, Laura Ann Lamando, she is the founder of Fangirl Faschenista.

0:31.0

Welcome to the playbook, Laura Ann.

0:33.4

Thank you so much, David.

0:35.2

Wow, what an intro to equal the playing field for all.

0:39.1

Woo!

0:39.9

What a mission, huh?

0:41.2

It's a great mission.

0:42.7

You would think here in 2025 that it would be an easy mission, that everybody would be elevated in their awareness,

0:49.9

especially when there is only profit and passion and purpose tied to the equitable opportunities that exist.

0:59.5

And what we're talking about to get more specific, Lauren, is that for years, so many sports have not provided fashion for women that have the licenses that they're interested in.

1:16.9

It's that simple.

1:18.5

And it's such a simple idea.

1:20.7

Why haven't we seen super cute, sexy, feminine apparel with our favorite teams, leagues, and organizations and

1:30.8

heroes on them. Yeah, that's a really good question. And, you know, having been in the industry

1:36.4

for 25, 30 years and just being on autopilot myself, I just think everybody has multi-year

1:43.4

contracts and the licensees are just providing what

1:46.5

they've always provided. And it's selling and nobody's stopping to think outside the box

1:52.8

about what else there could be. But women have started voicing frustration, I'd say only in the last

2:00.0

five years or not buying

...

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