The Trick to Providing Value Through Content
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 24 July 2024
⏱️ 26 minutes
🧾️ Download transcript
Summary
On todays episode of the GaryVee Audio Experience, I chat with Aviva Sonenreich on her podcast Commercial Real Estate Secrets. We dive into the nuances of social media strategy, personal branding, and maintaining a balanced life. I talk about the importance of authenticity in content creation, emphasizing that idealized lifestyle posts often leave audiences feeling bad. Highlighting attention as a key marketing asset, we discuss strategies for optimizing content on platforms like LinkedIn and YouTube Shorts. I also share practical advice on engaging prospects through podcasts and managing content creation teams. Hope you enjoy!
Transcript
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| 0:00.0 | Me posting a photo of being on a fancy vacation or have an expensive watch or a private plane, |
| 0:05.9 | I don't think that that's valuable. I really don't. In a very deep conversation in this, |
| 0:10.4 | you could say that it's escapism, but's not high value it really isn't as a matter |
| 0:14.8 | fact I think oftentimes it just makes people unhappy like when you see somebody on a private |
| 0:20.0 | plane you react like I can't be on a private plane. |
| 0:23.0 | When you see someone with like their family on a grassy grove and maybe you're in a |
| 0:27.8 | fight with your spouse right now you're like like my life sucks and I think |
| 0:31.8 | that people are not thoughtful in what their content is doing to the other side. |
| 0:36.4 | People think about why is this post good for me when they post? |
| 0:40.0 | I'd rather you take a photo of like baby formula spilled on your notes for work |
| 0:45.6 | and you talking about like some days you just have to laugh when you're balancing two things. |
| 0:50.0 | Now you're doing something where you're like head nodding to other moms being like, |
| 0:53.7 | yo, this shit's hard, right? |
| 0:55.2 | Versus what I think a lot of people are doing, which is like, |
| 0:58.0 | this is just going to get a lot of likes because Oakley looks so cute. |
| 1:00.9 | But like, what is that really doing? I think it's a conversation people need to think |
| 1:04.9 | about. |
| 1:05.9 | Attention is the number one asset. |
| 1:09.1 | Thank you for being on commercial real estate secrets. |
| 1:11.9 | First off, congratulations on day trading attention hitting |
| 1:15.2 | New York Times bestseller. The book was amazing. It's very well deserved. Thank you |
| 1:20.5 | so much. Premise. I own a commercial real estate brokerage in Denver. |
... |
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