This is 99% invisible. I'm Roman Mars. We are a culture fascinated with style.

There always seems to be some award ceremony or gala where people are talking about what everyone is

wearing.

And it seems like it's always fashion week somewhere, am I right?

Avery Truffman living every week like it's fashion week.

And there are street style blogs and festival fashion roundups

and then out of the sidewalks and the cat walks,

a style emerges.

And then it comes time for the mass market to get the look, which might mean

graphic t-shirts are hot right now, or cobalt blue or minimalism or platform sneakers.

And you might be saying to yourself,

trends are for trendy people.

I follow nerd stuff, like podcasts, I don't follow trends.

They might say that, but they do, they're lying.

Professor Sarah Pettit, calling everyone's bluff, kind of.

They're not outright lying.

They just don't realize what they're doing.

Professor Pettit is coordinator of the Fabric. They just don't realize what they're doing.

Professor Pettit is coordinator of the Fabric Styling Program

at the Fashion Institute of Technology in New York.

You might not realize it, but subconsciously,

you can kind of tell when styles are shifting.

...