Good morning and welcome to the 5 a.m. Miracle, episode number 618, The Transformation of Humanity's Favorite Food with Bruce Friedrich.

I am Jeff Sanders, and you have reached the podcast that is dedicated to dominating your day before breakfast.

I am a keynote speaker and corporate trainer,

and to learn more about those options, head over to jeffsanders.com slash speaking.

Now, in the episode this week, I speak with Bruce Friedrich about his new book,

Meat, how the next agricultural revolution will transform humanity's favorite food and our future.

Bruce is the founder and president of the Good Food Institute, a global network of non-profit

science-focused think tanks. In our conversation, Bruce and I discuss how both plant-based

and lab-grown meat will eventually replace traditional sources of humanity's

favorite food. Let's get to it.

All right, and we're back here on the 5A Miracle podcast with my amazing guest today, Mr. Bruce Friedrich.

Bruce, I am excited to dig into your book today in so many ways because, you know, this podcast here,

yes, we discuss productivity and personal growth, but also healthy habits.

It's a through line for the podcast and has been for a long time.

I think that your book hits on so many ways that we can view not only our personal

choices, but also the impact those choices have on the rest of the world in many ways.

And so I want to just start off by asking you a question from the top of your book.

I'm going to read a quote from the book. This is a fantastic intro to this conversation where you

said,

I'm not here to tell anyone what to eat. You will not find vegetarian or vegan recipes in

this book and you won't find a single sentence attempting to convince you to eat differently.

This is refreshing because coming from a vegan myself, people tend to ask the question,

...