THE TOP 3 THINGS TO BECOMING GREAT AT B2B SALES FAST

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 13 October 2022

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Try Scratchpad - The fastest way to update salesforce for FREE: https://brianburns.me/Scratchpad Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns

Transcript

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0:00.0	For years, I've kept a chess coach in my life, and is it because I ever think I'm going
0:07.8	to become great at chess?
0:09.5	No.
0:10.5	I gave up on that a long time ago.
0:12.8	The reason I do it is that it gives me empathy for the people in my courses.
0:19.4	It gets me thinking like a student, hearing feedback.
0:25.1	I hear myself rationalize why I did something dumb and justifying it.
0:30.9	And then the coach looks at me and rolls their eyes and goes, yeah, yeah, right.
0:36.4	And then I get the empathy for you guys.
0:39.3	So what you're going through, trying to become better at sales, yeah, I'm still trying
0:44.7	to get better and better at sales.
0:47.6	And when I talk to people on one-on-ones and the epiphany comes and they feel, oh, I should
0:53.3	have known that.
0:54.3	And it's like hindsight is always 2020.
0:57.8	What I'm trying to give you in the course is foresight to have 2020.
1:02.7	But that's harder because our emotions get involved, our judgment, our priorities, all
1:09.8	that pressure that we're under, we're only human, and there's the challenge.
1:16.2	So if you want to become great at something, you have to be the student of the game every
1:22.6	day.
1:23.6	And I try and keep that mindset every day when I come up here in the studio and I either
1:29.6	record a podcast or office hours or one-on-ones.
1:33.9	I always try and have that student of the game mindset where there's so much to learn and
	...

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