Here's a great interview today.

And this one, I think you might react like, well, that's a different sale than what I have.

Don't really think of it that way.

Because think of it just from the standpoint of conversations that we have, discussions that we have.

Instead of pitching, instead of the classic presentation and then

discovery, think of these conversations and think how the guest today takes a long-term view of it,

looks at it as a performance, meaning that each one becomes better and better.

And look at how he evolved over his career.

Don't get locked into what he's selling because these conversations we have,

regardless of whatever we sell.

And I'll sum it up at the end, but there's a lot of great

lessons here, a lot of great examples, and it really sums up kind of that secret sauce

that we're all looking for, the cheat code of sales, the magic or the silver bullet, which

is us. And I'll explain at the end how to get it. Hey Matt bullet, which is us.

And I'll explain at the end how to get it.

Hey, Matt, thanks for joining us today.

It's way you getting started.

Give us a little background on yourself.

So I've been in sales management for 25 years.

And I've been selling two car dealers that entire time advertising programs.

And so anything from $3,000 deals to $100,000 deals.

And then I started, you know, about 15 years ago, I was vice president of a large advertising company. I was training a lot of people. And honestly, if you ever heard this before, you want to learn something, try to teach it.

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