THE TIPPING POINT FOR THIS REP THAT ENABLE HIM TO CRUSH IT

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 18 May 2026

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs

Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU

https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions.

FAQ:

1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION
OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A.
UNLIMITED 1-ON-1'S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE
FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED.
ALL CONTENT IS VIDEO BASED AND SELF PACED
I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP.
YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED.

Email me additional questions: briangburns@me.com

— SAMPLE EMAIL TO EXPENSE THE COURSE

MGR,

I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face.

They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I'm committed to my own personal development and

would like your help in expensing the course.

It would pay for itself if I closed only one new deal of $X value.

Please let me know by Friday if I can move forward with this 1 year course.

Thanks,

Here are some student interviews from the courses:

————————————————————————————————————

Audible 30 day Free Trial:

http://www.audibletrial.com/BrutalTruth

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, before we get started with the interview, and we got a great one for you today.
0:04.8	I wanted to thank everybody for liking, commenting, and sharing my content on LinkedIn
0:10.0	and telling a friend about the show.
0:12.1	Make sure you check out the other podcast, sales questions, brutally honest answers,
0:16.7	the sales leadership show, and the B2B revenue leadership show as well.
0:22.2	Here we go with the interview.
0:23.5	I'll sum it up at the end and give everybody an update on the courses.
0:27.2	Now's the time to take them.
0:29.6	Now's the time to crush your number.
0:31.6	Here we go.
0:35.4	Hey, Michael.
0:36.3	Thanks for joining us today.
0:37.3	The way of getting started.
0:38.1	Give us a little background on yourself.
0:40.5	Yeah, it would be here, Brian.
0:42.8	Thanks.
0:43.2	So I'm Michael Watt.
0:44.8	I'm out of the D.C. metro area.
0:47.3	And I found myself in sales after I failed career at collegiate athletics.
0:54.8	So I was a baseball player.
0:56.9	Blessed that I got to play Division 2 NCAA, but I was always just a grinder on the team.
1:03.9	Ended up being able to play a little bit of minors, independent minors,
	...

Transcript will be available on the free plan in 8 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Brian Burns, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Brian Burns and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.