Hello everyone, welcome to the PWC TaxBite podcast series.

My name is as always Peter Dree and I'm happy to invite in my virtual recording studio today,

Jonaton de Ramay, Joe Francis and Yevigietz.

Jonato is not a tax expert, but he's here because he's assisting large

enterprises in their fit for growth trajectory and manages large end-to-end transformation

projects.

I invited Jonathan today to talk about business transformations, something that comes up in

many discussions that we have with businesses,

and I thought it would be good to dive a little bit into some of the key topics in that discussion.

And for that, I invited Jill and Evie.

Evie will enlighten us a bit on the international tax consequences and aspects, where Jill will focus more on the transfer pricing aspect.

So I'm very welcome in my recording studio.

Well, I just suggest that we kick it off.

In many discussions, we have been talking on business transformation, but perhaps it's good,

Jonathan, if you can enlighten us a bit on the broader context from your perspective on this.

All right. Thanks, Peter. And happy to be here.

But we've seen the last year is that there's been many macroeconomic shocks coming to different

companies. A couple of years ago, we had COVID that we're still lingering with.

We had the supply chain disruptions that came out of it.

Inflation, energy, ESG is high on the agenda.

There are new technologies, so things are speeding up.

And so this is leading many companies to rethink how they are working, what they need to produce,

...