It's the Rule Breaker Investing Podcast with Motley Full Co-founder David Gardner.

And welcome back to the Rule Breaker Investing Podcast.

My name is David Gardner.

Thanks for joining me.

This one is number 14.

Hope you've enjoyed the previous 13.

This one is going to be like all the others, I hope,

in that my goal is to do what the

Motley Fool's been trying to do for 22 years now and that's to educate to

amuse and to enrich exactly the phrase printed on the front page of keyword

fool on AOL back in the day August 4th of 1994 when we

debuted to educate to amuse and to enrich and today I want to start by defining a

term a term that isn't used casually in many conversations these days, but it's a beautiful word and it's reification.

Raise your hand if you know already what the word reification means.

Well, I do see a few hands up, but I think a lot of us don't exactly know what

reification means so let's go over briefly the definition as you might find it in

Webster's to convert into or regard as a concrete thing

Reification what are some examples how about how about IQ

Intelligence quotient now

That's a measure of intelligence. It's not the measure of intelligence. There are many forms of intelligence as we now know, but as soon as

somebody invented a test and said, take this test, your score is 113 that is your intelligence

the intelligence quotient kind of reified the concept of intelligence probably

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