It's the Rule Breaker Investing Podcast with Motley Full Co-founder David Gardner.

And welcome back to Rule Breaker Investing, so pleased to have you with me this week.

It's been a really interesting week for the markets.

Really the whole last month has been very volatile and a time of great interest for those

of us who are thinking long term and realize that we can now

be buying stocks at about a 10 to 20 percent discount from where they were six to eight weeks ago.

But we're not going to talk about that this week beyond what I just said because we're going to talk about

what I promised last week. The title of this podcast is of Killers and Kings and I

want to talk about Killers first. So when I'm talking about killers, I'm talking about

headlines like this. Is the iPad the ultimate Kindle Killer or will Hulu be a

Netflix killer or will Hulu be a Netflix killer or will Netflix be a Comcast killer killer

killer killer killer. I think first of all it's worth noting that almost everything that has ever claimed to be killed in headlines is still living.

So whether it's the Kindle or the iPad or heck how about paper? Because the internet was going to be a paper

killer most of these things not only weren't killed but they're also very

vital and whether it's the paper industry or the Kindle, which has sold tens of millions of units,

all thriving. So I think the first thing we want to note about Killers is it's just not true. and I think the reason that it's not true is

that most things that are invented and most new innovations aren't done for the

purpose of killing something else if If I were meeting a young entrepreneur and he or she told me,

yes, I'm trying to invent the blank killer,

that person is less likely to get funding from me

because it doesn't seem as if they are really focused on their customer.

The person who's buying from it sounds like they're focused more like in sports on defeating a rival.

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