The Systems Paradox: Mike Handa on Sales Impact Beyond the CRM
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 14 January 2026
⏱️ 34 minutes
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| 0:00.0 | I really think it's the mental health aspect of it, in all fairness, like how much stress |
| 0:06.1 | it is causing when you're disorganized and how much friction it causes between people, right? |
| 0:13.5 | Because all these micro-stresses just build up, you're looking for information, people keep asking |
| 0:18.9 | your questions, they shouldn't really be asking |
| 0:21.0 | because that data should be available to them and it damages like the relationships and it's |
| 0:26.7 | just build up stress. So that's what it translates into. But when you can take all this out, |
| 0:32.6 | you actually can build better relationships and not only with colleagues, but you also have better sales |
| 0:38.9 | conversations, right, because you don't bring that negative energy into your sales calls. |
| 0:45.9 | Step into the world of success with your brand amplified, the ultimate podcast designed to |
| 0:51.7 | unravel the intricacies of thriving businesses. I'm your host, |
| 0:55.4 | Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have |
| 1:01.1 | propelled entrepreneurs and business leaders to success. I am thrilled to have Mike Handa on the show |
| 1:09.9 | today. Mike, you on the show today. |
| 1:13.8 | Mike, you have quite the background. |
| 1:17.6 | You have been a multiple-time business owner yourself. |
| 1:24.5 | And then you made the transition into helping business owners fix operational chaos, which we know is such a big issue for so many businesses when they're starting |
| 1:29.9 | out. We have great ideas, right? We start getting the business going. And then we end up, |
| 1:36.4 | okay, what's going on? Where are we leaking money, time, resources? So can you talk about that |
| 1:42.7 | pivotal moment where you decided that this is where you |
| 1:47.3 | wanted to focus your attention? First of all, thank you so much for inviting me. It's lovely to be here, |
| 1:53.1 | Anika, and I appreciate the kind introduction. Yes, I owned a number of businesses, and of course I went through this journey myself. |
| 2:04.9 | And I think after building my third business, I realized that it can be done better from the start. |
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