This is Pastor Rick's Daily Home, the audio broadcast ministry of Pastor Rick Warren.

Well, today we continue with our series called The Keys to a Blessed Life.

In these lessons, Rick shares the practical steps found in Jesus' sermon on the Mount

that will help you live the hopeful and purpose-filled life God planned for you.

In just a few moments, we're going to tell you about Pastor Rick's brand new book called

Created to Dream. This life-changing book will help you discover and live out the amazing

dream God has just for you. To find out more, go to PastorRick.com right now while you listen to

today's broadcast, or just text the word daily to 800-600-5,000-4. Right now, here's Pastor Rick Warren

with part two of a message called The Strength of Gentleness. The Bible says,

gentleness is persuasive. Now, this is extremely important if you happen to make a career in sales.

If your salesman, a saleswoman, you have to sell a product or a service. You definitely need to

learn gentleness. Why? Because the hard sell no longer works. It used to be the way you got people's

attention in the world was to be the loudest advertisement. All you had to do was be loud and fast

and hard and strong and people go, okay, I'll buy a vacuum cleaner. Okay, I'll buy your computer.

I'll buy your car. None of that works anymore. There were these guys used to be on TV to sell cars

and they talked real loud and real fast. In fact, when somebody comes on really hard and really

forceful, what's your automatic reaction? Back off. No way am I buying anything from that person.

Today, the hard sell no longer works. In fact, the advertising doesn't work anymore. What works

is gentleness. And so you get, you know what? Most of the stuff you buy today, you don't buy it

because somebody's giving you a hard sales pitch. You buy it because somebody recommended it.

And they go, oh, what are my friends? What car are they buying? What movies are they seeing?

What restaurants are they going to? And it is recommendations. Why? Because that's a gentle approach.

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