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Hello and welcome to Better Offline.

I am, of course, your host, Ed Zitron.

I remain punished and hated forever.

Better Offline. Today I'm joined by Mike Maznick. He's the CEO and founder of Tecta, inventor of the Streisand defect, and now a board member of the social network Blue Sky. Mike, thank you so much for joining me.

Yeah, happy to be here. So let's start

with the Streisand effect. Why don't you tell the story of how you coined that, just walk us

through that one? Because now that I've heard about it, it's all I can think about. Yeah, I mean,

you know, there's sort of, there's two elements to the founding story, one of which is, you know,

what caused the term to be that and then, then me eventually naming it. The first was just the, you know, I was amazed by this story of Barbara Streisand suing this guy. I always forget his name, Ken something, who was doing this project. He was a, you know,

he had been a fairly successful tech guy, but he was very interested in conservation. And so

he was like renting a helicopter every few months and flying along the west coast of the United

States and taking a photograph every,

you know, every bit of the way. And his idea was to continue to do that every few years and

track, uh, track the erosion of the west coast of the United States. Okay. Yeah, kind of an

interesting project. You know, this is pre-Google Maps, pre-satellite, easy access to satellite

imagery, all this kind of stuff. And he created this website and it's still online and it is

incredibly old-fashioned where you could go picture to picture. You couldn't, you know, no map,

like modern mapping software where you could slide along, you could go picture to picture along

the way. And it had this ability for people to leave their own annotations. And somebody found

...