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The Next Big Idea

The Story of Stories

The Next Big Idea

Next Big Idea Club

Education, Social Sciences, Science, Society & Culture

4.41.3K Ratings

🗓️ 16 March 2026

⏱️ 59 minutes

🧾️ Download transcript

Summary

What do the campfire, printing press, motion picture, and smartphone have in common? They're all storytelling technologies. Each one gave us a new medium through which to transmit tales, reshaping how we think, what we believe, and who holds power. And we may be on the brink of the most disruptive one yet. In his new book, The Story of Stories, Kevin Ashton traces the million-year arc from fireside gossip to the screen in your pocket. Now, with AI-generated imagery and displays approaching the resolution of the human eye, we're heading somewhere new: a world where we may not be able to tell the difference between a story and reality. Watch The Next Big Idea on YouTube! You can find our episodes ⁠⁠⁠⁠here⁠⁠⁠⁠. Follow Rufus on ⁠⁠⁠LinkedIn⁠⁠⁠, subscribe to our ⁠⁠⁠Substack⁠⁠⁠, or send us an email at ⁠⁠podcast@nextbigideaclub.com⁠⁠. We love getting fan mail. Sponsored By: Bitdefender — Get 30% off your plan at ⁠bitdefender.com/idea⁠ Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠meetfabric.com/nbi⁠ Factor — Head to ⁠⁠factormeals.com/idea50off⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠granola.ai/idea⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

Transcript

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0:00.0

I love the book. I love the book.

0:01.5

And not just the thesis, which I have to say ends in kind of a scary place, which I'm sure we'll get to in the conversation.

0:09.0

But just, you know, I know you said it took you 25 years.

0:11.7

And I understand why, because the sheer volume of crazy anecdotes in this book is off the charts.

0:19.9

I woke my wife up after she fell asleep one night.

0:22.7

We have a dog. And I was like, I got to read you some stuff about dogs in this book.

0:28.7

I'm Caleb Bissinger. And I'm Rufus Griscombe. And this is the next big idea. Today, the million-year

0:35.5

story of Stories. So, Rufus, you know this about me.

1:01.0

I am a complete sucker for books about storytelling, right?

1:04.8

Like we had Will Storr on the show to talk about story, one of my favorite episodes.

1:09.6

I spoke with Angus Fletcher over the summer about

1:12.0

storytelling. I just, I can't quit it. I keep coming back to this stuff. I share this fascination.

1:17.4

You beat me to this one, Caleb. I love this topic. Stories seem to be these fundamental

1:22.8

building blocks of human thought. I mean, we turn data into stories, we think in stories. It's just so

1:29.9

essential to who we are. Absolutely. But I will say, because we've had the privilege on the show

1:36.2

of getting to talk to so many brilliant thinkers about story and about what story means to our

1:40.9

species, when this new book landed on my desk called The Story of Stories by a guy named Kevin

1:46.6

Ashton, I'll be honest, my first thought was like, I don't know.

1:51.1

Like, is there anything new to say here?

1:53.0

But that might have been before you read Dan Pink's blur who called it an astonishing

1:57.6

work of history that will change how you see the screen in your pocket

2:01.2

and how you hear the story in your head. Yes, absolutely. I flipped the book over. I saw

...

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