Welcome to Tech Stuff, a production from IHeart Radio.

Hey there and welcome to Tech Stuff.

I'm your host, Jonathan Strickland.

I'm an executive producer with IHeart Podcasts and How the Tech Are You?

So, on May 28, 2009, Microsoft's CEO,

who at that time was Steve, developers, developers, developers, Balmer, appeared at the All

Things Digital Conference to announce the company's new search engine, Bing.

Previously, Microsoft's search tool was called Live Search.

But like just about any company not named Google, Microsoft was kind of fighting for scraps.

Now, at that time, Google boasted a 64.2% market share for search. Yahoo took second place with 20.4%.

Live search was quietly in the corner with just 8.2% of the market share.

Now, that's according to CNN's David Goldman, who wrote about Bing's announcement back in 2009. To be fair,

Google had a heck of a head start on Microsoft in the search department. Google search initially

launched in September 1998, and Microsoft didn't introduce the beta for live search until March of 2006.

Though the company had toyed with search earlier after acquiring the live.com site in 2005,

and had in fact introduced MSN search in 1999.

But that one was powered by a third-party search provider.

It wasn't Microsoft actually powering the search tools.

Well, Google rose quickly in the ranks of search engines, largely because Google's

page rank system seemed to have an almost supernatural knack for returning the best search

results at the top of the list. Google was quick to adjust its approach to mitigate web

designers who used every trick in the book to try and fool search engines into listing their sites.

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