Sowing Seeds for the Future: Sabanto

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Technology, Tech News, News

4.4 • 1.8K Ratings

🗓️ 5 November 2024

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

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Summary

When Craig Rupp left Iowa in the 80s, he never wanted to step foot on a farm again. A whirlwind career as an engineer took him to some of the biggest companies - Motorola, Apple, Samsung - but he always felt a strong connection to his roots. He had an idea he couldn’t shake - an opportunity to change farming forever. Introducing Sabanto and its best-in-class Autonomous Operator, Steward. On the day of their first big test, the tractor froze, stuck in a field in a blizzard - no planting, no company, no future. If Craig wanted this to work, he had to find a solution - and fast.

Ben is back with a series of episodes celebrating businesses from across America, starting with the great state of Iowa and Sabanto Agriculture. Joining Ben is Sachin Seghal Founder of Elevate Digital Marketing in Des Moines and Brian Lamb, Northeast segment head for Middle Market at JPMorgan Chase. Together they discuss the developments in Artificial Intelligence and its importance for small businesses while sharing insights on how small businesses can effectively transition to mid-sized enterprises and beyond.

The Unshakeables is brought to you by Chase for Business and Ruby Studio by iHeartMedia

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Transcript

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0:00.0	Ruby.
0:08.1	Iowa, the land of fields, whether it's fields full of corn or fields full of baseball dreams.
0:14.9	And those fields, they're often full of tractors.
0:18.1	The site is so common, most people don't even notice them, until they notice
0:23.1	that they're driving with no one at the steering wheel.
0:27.3	I'm just kind of sure his office can help you?
0:28.9	I just saw something a little strange. A tractor out in the cornfield that was driving along by
0:36.4	itself, there was nobody on the tractor, but it was moving. cornfield that was driving along by itself.
0:41.1	There was nobody on the tractor, but it was moving.
0:44.0	Could you actually tell there was nobody in it?
0:46.7	Yeah, because it's an open cab tractor.
0:48.2	Okay.
0:50.4	It was open cab, and there was no one on the seat.
0:53.0	I just felt like I should probably let somebody know.
0:57.2	I don't know if someone can go out there and just check it out. Okay.
1:02.1	Well, have somebody check it out. Okay. Thank you. All right, thanks.
1:11.9	That's just one of many times that Craig Rupp had 911 called on him. And not because he's going around pushing people out of tractors, but because his company, Sabanto, is changing the way America farms forever.
1:17.3	I knew agriculture. I knew machines. I wanted to disrupt the industry. I want to send a message
1:22.5	that autonomy is coming in agriculture. That's why I think the next generation tractors are
1:29.1	you sitting in your machine shed.
1:37.4	Welcome to the unshakables from Chase for Business and Ruby Studio from IHeart Media.
1:43.2	I'm Ben Walter, CEO of Chase for Business.
	...

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