This is the Gary V. Audio Experience.

Because we're gonna be legends!

Thank you.

I have to take this shit off.

Thanks for being here. You guys having a good time so far?

Good. Awesome.

Okay. I don't think I need this. You guys can hear me.

You guys can hear me back there? Awesome.

First of all, thanks for coming.

Actually, let me tell you the story. Let me go a couple of places.

So, let me tell you the story of this event.

In 2001, I'd been kind of operating and been in the game now in the business for about three full years.

And there was a couple of wine tastings going on in the state.

The laws had changed and allowed us to do these kind of events with charity.

Licker laws are very difficult.

So many laws can't do a lot of things.

And I thought it was our time to jump into the fray of this.

And so I started kind of like strategizing it in the summer of in the late spring, summer of 2001.

Brandon, Warnicki, who some of you know, and Bobby Schifrin.

My cousin also, who I was just both talking to outside, who are the main cogs in this business besides me and my dad.

I decided to send them on a trip to Spain to taste wine.

I was just going to watch to the chagrin of my dad, who said, you can't send the two most important people on a trip together.

...