This is the Gary V. Audio Experience.

Because we're gonna be the judges.

From the day they were chosen.

We're gonna be the judges.

Thank you, that's it.

That's not waste any time.

That's not waste any time.

My head's too big to begin with.

By show of hands, by show of hands, how many people in this audience don't know that much about me or my spiel, raise them be honest?

See? So let's calm down.

And let's fucking focus.

Several things that I wanna address.

I wanna attack in this conversation.

And the biggest one has to do with the practicality of you even being here.

I really wanna focus on this first.

To me, I'm obsessed with the notion of reverse engineering in audience.

And then deploying it against my current thesis of business opportunity.

And business opportunity, and I'll get into this in a little bit for a lot of you that raised your hands, very basically I think that I day trade attention.

I think what I've done really well for the last 20 years is I've understood where people are actually spending their time.

And then figuring out how to deploy information to them that then leads to whatever I'm trying to achieve.

Whether that's to raise money for the Crohn's and Colitis Foundation, because my brother has it.

Whether it's to sell wine, whether it's to sell a book, whether it's to whatever it may be.

...