Hello and welcome to today's Sherlock's Success Stories podcast. I'm Sherlock's founder and editor,

Georgie Corridge Cole. And today I'm joined by a true industry disruptor, Connie Nam,

the founder and CEO of jewelry brand, Astrid and Mew, born in 2012.

Today, it is one of the UK's most loved affordable jewelry brands with six stores across the

country, more opening soon, and a host of celebrity and influential fans.

She's here today to tell us how she did it and offer, I hope, lots of words of celebrity and influential fans. She's here today to tell us how she did it and offer,

I hope, lots of words of advice and wisdom to building entrepreneurs. Welcome, Connie. How lovely

to be joined by you today. Hi, Georgie. So nice to be here with you. I've been waiting for this

one for a while. My 10-year-old daughter is one of your biggest fans.

She's like giving me a list of questions. I've got to ask you. I'm going to get started,

though, with just your background. Can you tell us a bit about your upbringing, your childhood,

your education, like set the scene as to how you became the woman you are today.

That's a really big question. So I was born in Korea and then I went to the US when I was

five and then went back to Korea. So I moved back and forth because of my dad's job. So he

worked for the government. He was doing fundraise for the Korean government and he was

seconded to the World Bank and the

Korean embassy in the U.S. So I moved back and forth between Seoul and Washington, D.C., growing up

in different cultures. And I think that's probably one of the major things that shape how I am today

as a leader and as a business person, because I had to adapt to different cultures,

but also different school systems, different languages and everything,

and just making new friends every time I moved around.

And then, like, I finished high school, secondary school in the US,

...