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DarrenDaily On-Demand

The Steve Jobs Mantra That Made Apple Better

DarrenDaily On-Demand

Darren Hardy LLC

Careers, Entrepreneurship, Business

4.91.8K Ratings

🗓️ 30 June 2022

⏱️ 2 minutes

🧾️ Download transcript

Summary

In this episode, Darren shares Steve Jobs's mantra in his leadership at Apple and how you can and should incorporate this same principle into your life starting today.

Get more personal mentoring from Darren each day. Go to DarrenDaily http://darrendaily.com/ to learn more.

Transcript

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0:00.0

Welcome to Darin Daily On Demand, your most trusted resource to help you become better

0:06.3

every day.

0:07.3

Here's your success mentor, Darin Hardy.

0:09.8

Good morning.

0:14.6

There has to be a better way.

0:17.0

In reading many of the first hand accounts, this was the statement that was said so often

0:21.0

by the late Steve Jobs that it became a mantra and really a dogma that Steve led himself

0:27.0

in Apple with.

0:28.6

Steve was never good enough for Steve.

0:31.6

Steve never stopped pushing for excellence.

0:34.2

He kept raising the bar, higher and higher and higher.

0:37.6

He kept pushing himself and everybody else around him.

0:41.0

Reportedly, he would repeat the mantra, there has to be a better way.

0:45.8

Dozens of times in a single 30 minute meeting.

0:48.6

He then would add, repetition doesn't destroy the prayer.

0:53.2

Excellence was Steve's religion and perpetually pushing for it was his worship.

0:58.7

Pushing for constant and never-ending excellence can become exhausting.

1:03.0

It can cause many people who couldn't handle it to quit Apple.

1:07.0

To this, Steve would say, most people aren't used to an environment where excellence is

1:11.5

expected.

1:12.6

But the best did stay with it and they thrived in an environment of excellence and high expectations.

1:18.6

And history proved that when a product got shipped against unimaginable timelines, even

...

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