Hello and welcome to this special bonus episode of the marketing book

podcast I'm your host as always Douglas Spurdette and today I'm joined by Josh

Bernoff to talk about the current state of marketing books. Josh was recently

on episode 449 to talk about his newest book, Build a Better Business Book,

How to Plan Right and Promote a Book that Matters, a comprehensive guide for authors published by Amplify.

Josh is an expert on business books and works closely with non-fiction authors as an advisor,

coach, editor, or ghostwriter.

And he's authored, co-authored, or ghost written eight business books

and has collaborated on more than 50 non-fiction books and book projects on which he has collaborated have generated over 20 million

dollars for their authors. Josh's previous book was writing without bullshit

boost your career by saying what you mean, published in 2016 by Harvard Business, and he's

also the co-author of Groundswell, winning in a world transformed by Social Technologies,

Harvard Business Press 2008, which was a Business Week bestseller.

He was formerly Senior Vice President Idea Development at Forrester Research, where he spent 20

years analyzing technology and business and prior to

Forrester Josh spent 14 years in startup companies in the Boston area. Josh

welcome back to this special edition of the marketing book podcast.

Whoa, it's great to be here and as I hear you read my bio, I think,

man, I must be really old.

How can I possibly have done all of those things?

Well, you started young, he was like Doogie Howzer.

So now, what's most important about this particular conversation we're gonna have

...