4.9 • 868 Ratings
🗓️ 1 September 2023
⏱️ 85 minutes
🧾️ Download transcript
Decisions Over Decimals: Striking the Balance between Intuition and Information by Christopher Frank, Paul Magnone, and Oded Netzer
About the Book:
Become a confident leader and use data, experience, and intuition to drive your decisions
Agile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions.
Uniquely bridging theory and practice, Decisions Over Decimals breaks this pattern by uniting data intelligence with human judgment to get to action — a sharp approach the authors refer to as Quantitative Intuition (QI).
QI raises the power of thinking beyond big data without neglecting it and chasing the perfect decision while appreciating that such a thing can never really exist.
Successful decision-makers are fierce interrogators. They square critical thinking with open-mindedness by blending information, intuition, and experience. Balancing these elements is at the heart of Decisions Over Decimals.
This book is not only designed to be read - but frequently referenced - as you face innumerable decision moments.
It is the hands-on manual for confident, accurate decision-making you've been looking for; the rare resource that provides a set of pragmatic leadership tools to accelerate:
Strike the right balance between information and intuition and lead the smarter way with the real-world guidance found in Decisions Over Decimals.
About the Author:
Oded Netzer is the Vice Dean for Research and the Arthur J. Samberg Professor of Business at Columbia Business School, an affiliate of the Columbia Data Science Institute, and an Amazon Scholar.
He is a world-renowned expert in data-driven decision-making and extracting meaningful insights from data.
He holds a Ph.D. in Business and a Masters degree in Statistics from Stanford University.
And, interesting fact - he's originally from Israel!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/decisions-over-decimals-oded-netzer
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0:00.0 | This is Odette Netser, co-author of Decisions over Decimals, striking the balance between intuition and information, |
0:07.0 | and you are listening to the Marketing Book Podcast. |
0:12.0 | Welcome to the marketing book podcast helping you keep up with the smartest |
0:16.6 | thinking in the quickly changing field of modern marketing and now here's your |
0:21.5 | host Douglas Burdett. |
0:24.0 | Hello, thanks for joining me on the marketing book podcast, |
0:26.5 | where each week I publish an interview |
0:28.2 | with the author of a new marketing or sales book, |
0:30.5 | and which has been named by Forbes and LinkedIn amongst others is one of the top |
0:34.3 | marketing podcasts don't worry about taking notes you can find links to everything |
0:38.0 | linkable in this episode's website page at marketingbook podcast |
0:41.9 | dot com and since I get to read every book at Marketing Book Podcast.com. |
0:43.0 | And since I get to read every book featured on the show, |
0:45.8 | if I can recommend a specific marketing |
0:47.8 | your sales book or any other resource I know of |
0:50.4 | for whatever challenge you're facing, |
0:52.4 | send me a LinkedIn Connection Invite with a message that you're facing. Send me a LinkedIn connection invite |
0:54.0 | with a message that you're a listener, |
0:55.6 | and I will do my best to get you pointed in the right direction. |
0:59.2 | My name again is Douglas Burdett. |
1:01.2 | All right, let's get on with the show. |
1:03.0 | Today we welcome Dr. Oded Netser to talk about the book he has co-authored with |
... |
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