450 33 Ways Not To Screw Up Your Business Podcast by Alastair McDermott

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 25 August 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide To Planning, Recording And Launching Your Business Podcast by Alastair McDermott

About the Book:

Unlock the power of podcasting to grow your audience, establish yourself as an expert, and build stronger relationships with clients for increased revenue. This book is your ultimate guide to creating a business podcast that gets real results.

Designed for business leaders and entrepreneurs, this book provides in-depth coverage of 33 essential elements for every business podcast.

It includes in-depth coverage of 33 crucial elements for every business podcast. You'll discover:

How to avoid three critical strategic mistakes that can derail your podcast
The most effective podcast formats for business, and which ones to steer clear of
How to choose the right guests based on your unique business goals
The common rookie mistake many business owners make with podcast workflow—and how to fix it
Pro tips for transforming a bland office into a professional recording studio

If you're ready to create an impactful podcast that achieves your business goals, read this book and start your podcasting journey today!

About the Author:

Alastair McDermott helps “best-kept secret” experts and consultants to rapidly build authority by leveraging the power of podcasting so that they can command premium fees, cherry-pick the best projects, get off the gilded hamster wheel of hourly-rate work, and never have to suffer a bad-fit client again!

Alastair is an author, consultant, and business coach who hosts The Recognized Authority Podcast, The Specialization Podcast, and the Accelerating Your Authority Podcast.

He is the author of two other books, including How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts.

And, interesting fact - Alastair lives on the beautiful west coast of Ireland!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/33-ways-not-screw-up-business-podcast-alastair-mcdermott

Transcript

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0:00.0	This is Alistair McDermott, author of 33 Ways Not to Screw Up Your Business Podcast,
0:05.6	A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast,
0:09.7	and you are listening to the 450th episode of the Marketing Book Podcast.
0:17.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing.
0:25.1	And now here's your host, Douglas Burdett.
0:28.6	Hello, thanks for joining me on the marketing book podcast where each week I publish an interview with the author of a new marketing or sales book. Marketing Book Don't worry about taking notes. You can find links to everything linkable in this
0:43.4	episode's website page at marketingbook podcast.com and since I get to read every book
0:49.5	featured on the show if I can recommend a specific marketing your sales book or any other
0:54.0	resource I know of for whatever challenge you're facing send me a LinkedIn
0:57.9	connection invite with a message that you're a listener and I will do my best to
1:01.5	get you pointed in the right direction. My name again is Douglas Burdett.
1:05.8	All right, let's get on with the show. Today we welcome Alistair McDermott to talk about his book,
1:10.4	33 Ways Not to Screw Up Your Business Podcast, a comprehensive guide to planning,
1:15.1	recording, and launching your business podcast published by Networlding Publishing.
1:20.0	Alistair McDermott helps best kept secret experts and consultants to rapidly build authority by leveraging the power of podcasting
1:27.2	so that they can command premium fees, cherry pick the best projects, get off the gilded hamster wheel of hourly rate work and never have to suffer a bad fit client again.
1:38.0	Sweet!
1:39.0	Alister is an author, consultant and business coach who hosts the Recognize Authority
1:43.3	Podcast, the Specialization Podcast, and the Accelerating Your Authority
1:48.7	Podcast. He's the author of two other books including How to sound and look good on Zoom and
1:54.8	podcast tips and audio video recommendations for consultants and experts and
2:00.9	I'm going to provide a link for listeners to get the book on Amazon for free and for the love of all things holy please everybody
	...

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